Moncler has transformed the buzzing Milano Centrale railway station into one of the world's largest public galleries with an immersive exhibition titled 'An Invitation To Dream'. One of the city’s most iconic landmarks, Milano Centrale is a bustling travel hub where an average of 300k people converge daily, representing the journey of turning dreams into reality.
“Dreams are what have been moving myself and Moncler forward since day one, because we never stop dreaming about what is possible, and how we can inspire and be inspired by others around the world. Always aiming to not only do new, but to do better.” Remo Ruffini, Chairman and CEO of Moncler.
The project, curated by Jefferson Hack and filmed and photographed by Jack Davison, invites some of the most extraordinary minds shaping culture today to inspire us to dream like them. The exhibition features renowned personalities such as Daniel Arsham, Dr. Deepak Chopra, Isamaya Ffrench, Laila Gohar, Jeremy O. Harris, Francesca Hayward, Julianknxx, Ruth Rogers, Remo Ruffini, Rina Sawayama, Sumayya Vally and Zaya.
In that light, Milano Centrale will showcase the words and portraits of this special cast. All the billboard and screen-based advertising sites in the train station will be rewired to create a Dreamscape—a new landscape of images and quotations from these visionaries, where large-scale text pieces and slow-motion portraits inspire the public to dream.
FOR SALONE DEL MOBILE, MONCLER’S “AN INVITATION TO DREAM”
Apr 18, 2024
