AMI PARIS, A FRIENDLY TAKE ON LUXURY

French brand Ami, renowned for its Parisian roots and soul, continues to embrace its distinctive joie-de-vivre essence. Plus, sexy and eclectic this season. Infused with a Sixties vibe, Ami’s ever-evolving sense of style is constantly kindled by the City of Light’s vibrant energy and multicultural diversity, which for spring-summer comes from the iconic allure and free-spirited mood of Montmartre and its people in a mix of refined bourgeoisie elegance, cosmopolitan bohemian eclecticism, and street-smart casual.
From body-con to relaxed, from casual to chic, shapes are uncomplicated and graphic, imagined to be mixed and matched liberally.