Summer as a feeling rather than a place: this is the essence behind the new LOEWE Paula's Ibiza collection, a tribute to the store that once defined island style.
The collection is an eclectic mix of pieces to be freely combined and layered, embodying a sense of lightness through flowing shapes, artisanal details, and prints inspired by the island’s lush vegetation. Dresses and skirts are draped and made from a blend of lightweight fabrics, textured jersey is finished with lace inserts, and soft denim is offered in relaxed cuts and pastel shades. Among the accessories, the new Ola bag is reinterpreted in woven raffia with a wave-like silhouette, while the oversized braids and raw leather details define the Punch Hole Basket. The Punch Hole Hobo, crocheted and detailed with leather accents, completes the look.
Staying true to its commitment to social sustainability, LOEWE continues to support the artisan communities who handcraft the raffia bags, contributing to the creation of an artisan training school in Madagascar and funding university scholarships in Colombia.
Accompanying the new collection is a campaign featuring an exceptional cast, captured by Grey Sorrenti: a composition of images rich in saturated colors and dynamic plays of light and shadow.
