New Balance’s Grey Days are back. An action-packed month of May is brimming with special launches of exclusive New Balance models featuring the timeless color, dedicated to the history of the brand that since the 1980s has brought the world high-impact, superior running shoes.
Over the years, New Balance products have evolved in terms of technology and materials, but the brand’s iconic Grey has remained unchanged.
For 2024, special-edition designs of the Grey Days WRPD Runner and 1906R sport material mixes and distressed details for a vintage effect.
New Balance’s Grey Days 2024 celebration also marks the release of the short film aptly entitled “Grey Days”, produced by American Haiku, and written by creative directors Thom Glover and Daniel Wolfe.
The film is built around seven vignettes that spotlight different aspects of the brand’s history.
New Balance Grey Days
May 19, 2024