UNVEILING NEW BRAND MSFTSREP

Lifestyle fashion label-cum-collective MSFTSrep, co-founded by siblings Jaden and Willow Smith,;alongside Moises Arias and his brother, Mateo (aka “¿Téo?”), celebrates its 10th anniversary next year;and the icing on the cake will be showing as guest star at the world-renowned Pitti Uomo fair in;Florence. A short film featuring Smith and his masked mates, captured in motley skate spots and Metro;Rail locations in downtown Los Angeles, highlights “Untitled, a three-look lineup comprising of a;tailored suit, a hoodie dress, and a snow pant set, each referencing snow, surf, and skate culture, and;reinterpreted with a streetwear vibe. The looks, which are all Made in Italy, are part of a wider;celebratory collection.