NEW BRAND: AREA NYC

Since its debut in 2014, fashion and accessories brand Area NYC has garnered a cult following with its modern, demonstrative yet timeless take on beauty and glamour. How? With an over-the-top exploration of embellishments and a va-va-voom femininity in all its various facets. In just a few years, founders Beckett Fogg and Piotrek Pansczczyk, have built a strong signature style that is at once witty, inherently;glamorous, playfully decadent, and injected with a pop energy. Area’s name and spirit are influenced by the iconic Eighties Manhattan nightclub, known for its fusion of art and performance in conceptually-themed nights that attracted an eclectic mix of uptown and downtown crowds, along with international celebrities. For Spring, the duo worked the sexy-cum-fetish theme, serving up micro skirts with an oversized rhinestoned buckle, lace and crystal-embellished cage corsets, and mini dresses with sexy cut-outs on the thigh. Each one is the ultimate hero piece to be the light of the party, channeling the evolution of beauty as seen through the eyes of these two buzzy designers.