STORY MFG, AN EARTH-FRIENDLY STYLE

Born out of a desire for a more authentic, fulfilling, and kind approach to fashion, British brand Story Mfg blends sustainability and distinctiveness through natural dyeing, handmade virtuosity, and alternative fibers, crafted in the atelier in the Indian forest. Spring offers a parade of soft sky blues, crisp whites, and tawny hues adorned with blurry, graphic or tie-dyed motifs in the form of bowling shirts, Bermuda shorts, and cardigans. Since it was founded in 2013, this husband-and-wife reality has evolved into one of the most directional vegan and cruelty-free brands in fashion’s sustainable arena. Natural fibers and fabrics are dyed using earth minerals, tree components, fruits, flowers, bacteria, and sunlight while sewing facilities are almost entirely powered by renewable energy. This eco-focused vision that spurs the concept of thoughtful timelessness shows just how fashion can be one of the most powerful forms of activism, without sacrificing the desirability that it so strongly stands for.;