THE NEW JACQUEMUS CAMPAIGN FRONTS BAD BUNNY

Bubblegum pink, sunshine yellow, lime. Miami’s sweeping ocean views, poolside idleness, and lush palm fronds. And Puerto Rican rapper and singer Bad Bunny the light of the show. What a mix. A bold medley that highlights the latest Jacquemus ad campaign featuring the “Le Splash” collection, shot by Tom Kneller and styled by Zoey Radford Scott.; Known for his sassy, unabashed, and gender-fluid style, Bad Bunny strikes a variety of poses, dressed to impress in a top-and-skirt ensemble, in pink and white gingham shorts, in a neon green slouchy suit, and even riding a jet ski wearing only a pink life jacket. Plus, plenty of heels and the latest bags, of course. In typical Jacquemus style, the overall feel is playful, energetic, and subversive.