AMI, A QUIET ELEGANCE CAPTURED BY PAOLO ROVERSI
Oct 18, 2023
At the counterpoint between day and night, light and shadows, dark and pastels, the new Ami campaign shot by Paolo Roversi tells a somber theatrical narrative through a series of full-body portraits. The Paris-based lensman used his signature Magic Box technique soaked in soft natural light to highlight the collection’s handsome outerwear, special techniques and craftsmanship, and refined shapes. Free of gimmicks, the raw, wall-to-wall canvas background enhances Roversi’s unmistakable poetic, fleshy grain. Featuring Guinevere Van Seenus and Audrey Marnay, iconic top models of the 2000s and Roversi’s muses, alongside América González, Noah Hanes, Taemin Park and Matthew Seymour, the second collaboration between Ami and Paolo Roversi is wrapped in a quiet, ethereal elegance that prioritizes craftsmanship over showmanship.
