AREA X SERGIO ROSSI: VAVAVOOM FEMININITY

Iconic footwear brand Sergio Rossi has teamed up with New Area, the New York-based design studio, for a special see-now-buy-now capsule of 20 pieces. The union celebrates Sergio Rossi’s femininity with an unexpected over-the-top twist: sexy and vampy feathers, crystals, and bows flourish profusely on sandals, gladiators, pumps, and slingbacks wrapped in bright hues, black, white and denim. “I strongly believe in this partnership that explores the multiple facets of femininity, finding beauty in all its form and expressions,” says Riccardo Sciutto, Group CEO of Sergio Rossi. Piotrek Panszczyk, Area Co-Founder and Creative Director, underscores how “ this collaboration embodies the synergy of heritage and expertise infused with modernity and innovation. The steamy campaign, titled “Ossessioni, Le Scarpe”, fronts Maaike Klaasen and was shot in New York by Collier Schorr.