MARIO SORRENTI FOR ETRO

Empire of Freedom, the new Etro campaign lensed by Mario Sorrenti, was shot in a multi-purpose area that blurs the line between a common space, home, and atelier, capturing the brand’s founding pillars and core values: a libertarian drive and strong sense of family as in personal roots and extended community. Capturing Etro’s eclecticism, liveliness and multi-cultural spirit, the imagery portrays men and women in single or group shots that capture the uniqueness of each one through bright psychedelic lights, giving life to one’s own thoughts, spontaneity, desires, and fantasies. Reinforcing Etro’s constant evolution and desire to chart a new course is the fresh news that Marco De Vincenzo was named the new Creative Director, debuting his first collection for the SS 2023 season. The Italian designer was chosen for his love of lively colors, prints, and fabrics, which are the pulsating heart of Etro’s heritage.