EXCLUSIVE PROJECTS: VALENTINO PINK PP INUNDATES ANTONIA MILANO

A pink wave has swept over Antonia Milano, bringing an explosive surge of color. And not just any hue. From the interiors to the windows, our Valentino pinkscape highlights the Maison’s powerful fashion message for the season, tinged in a monochromatic “Pink PP.” True to its name, this intense shade of magenta was developed by Valentino’s Creative Director Pierpaolo Piccioli himself in collaboration with the Pantone Color Institute. At once bold and neutral, it represents an exclusive and lasting code of identity. Running from Sept. 13-22, the project will gain further visibility with a top-class in-store event on Sept. 15 complete with a Beauty Station where Jury Schiavi will add a pink touch to influencers Perla Ventura Hidalgo and Princess Lin Lin. On the fashion front, Piccioli’s focused lineup for men and women runs the gamut from soft to structured, from textured to gauzy, illuminating the store with punch and personality. Each hero piece fully reveals the designer’s mastery and vision, defined by his sculpted tailoring, rich textures, and experimental feel. And by his ever-evolving ability to connect legacy and currency to striking couture-like effect. All in hot pink, of course, with the occasional interlude of total black.; A taste of this awe-inspiring desirability is found in some of our key looks: a blouse over flared trousers, a short sweetheart dress, and a shapely bra top over a sweeping skirt. The delectable Valentino Garavani accessories, including the One Stud or Rockstud Spike bags and demonstrative platform shoes, add that extra tonal touch. Simply put, it’s time to think pink.