MONCLER GRENOBLE 2024 RUNWAY COLLECTION

Antonia in Via Cusani presents the FW24 collection by Moncler Grenoble, where innovation meets elegance in a perfect balance of form, function, and design.

From December 5 to 27, the store’s windows will transform into a snow-covered dreamscape, setting the stage for pieces first unveiled in February in the ethereal setting of a moonlit forest of St. Moritz. Inside, a striking all-white interior will host an exclusive launch event.

Designed for both peak performance and après-ski, the collection combines technical fabrics and taped seams to weather wind and snow, with refined details like breathable corduroy and intricate patchwork that showcase masterful craftsmanship.

Knitwear takes on a sculptural dimension, with hand-finished techniques involving 19 intricate weaves per cross-stitch to achieve a distinctive 3D effect.

Shot by Mario Sorrenti, the campaign features Moncler Grenoble’s newest global brand ambassador, Lucas Pinheiro Braathen: a prodigious World Cup champion slalom skier. Lucas joins fellow brand ambassadors, three-time Olympic gold-winning snowboarder Shaun White, and Olympic gold winning and five-time World Champion mogul skier Perrine Laffont, in the Swiss Alps to put the latest collection through its paces.