K11|ANTONIA – OUR UNIQUE VISION LANDS IN HONG KONG

And now for some exciting news. Further raising our brand awareness and international visibility, Antonia has teamed up with K11 for an exclusive boutique inside Muse Edition, the cutting-edge fashion annex of K11 Musea, an innovative cultural-retail complex in Hong Kong, overlooking the Victoria Harbor. K11 Muse Edition offers a top-class immersive experience designed by architects James Corner and Forth Bagley. With an estimated passage flow of 36 million visitors annually, it also sets a new benchmark for green design and sustainability with the compound seamlessly blending into the public space. So, after Macao, Antonia boosts its presence in Asia through a new partnership with K11, the brainchild of Adrian Cheng, a multi-pronged entrepreneur and high-profile contemporary art collector. The ground-breaking K11|ANTONIA multi-brand flagship is poised to become a top destination for style mavens and content-driven Millennials. Spread out over 5,700 square feet, K11|ANTONIA carries the signature mix of established luxury goods brands and avant-garde names including Bottega Veneta, Burberry, Chloé, Miu Miu, Jacquemus, Balmain, Alessandra Rich, The Attico, Alanui, Ambush, Kolor, White Mountaineering and many more. K11|ANTONIA was designed by Italian architect Vincenzo de Cotiis with three distinct yet free-flowing spaces dedicated to men’s and women’s ready-to-wear and women’s accessories. The store’s high-impact décor features mirrors, smoky glass, rustic stained glass, steel, brass and marble in a palette of gold, gray, beige and blurry pink. True standout fixtures include a translucent pink sneaker wall made with specially treated fiberglass, a custom-sculpted curved marble ‘installation’ island and hyper-realistic mannequins modelled on real people using a special 3D scanning and printing technique.
K11|ANTONIA – THE POP-UP FEATURING ANTONIA’S MUST-HAVE SPRING LOOKS
As part of an exclusive pop-up installation, 30 mannequins arranged along an Orange Carpet, lead to the just-opened K11|ANTONIA flagship inside K11 Musea’s MUSE EDITION in Hong Kong. Dressed by Antonia Giacinti and her team with carefully handpicked pieces, the mannequins reflect a three-part fashion story that distils the season’s key trends - Pastel Sorbet Dreams, Natural Earth Tones and Garden Party - through the Antonia lens. “Each look caters to the classic K11 Antonia man or woman, someone who is confident and adventurous in the style and brands they pick,” says Antonia Giacinti. “There was an explosion of dreamy pastels on the Spring Summer runways, from pistachio green to baby blue, from lavender to sorbet orange sorbet.” In that vein, she opted for degradé sheer knits from Jacquemus, sherbet-hued suiting from Alessandra Rich, flowy Alice McCall tiered dress and pastel accessories by The Attico. “Spring is also all about flowers and Zimmermann is the long-acclaimed flower master. Miu Miu and Alice McCall offer a sequin and crystal embroidered moment, while The Attico opts for a playful, sexier silhouette,” contends Antonia, adding that Jacquemus’ artichoke and blue flower print was inspired by his home in Provence. Last but not least, the Natural Earth Tones theme embraces planet conservation. “As we prioritize environmental consciousness, the fashion world offers materials and colors from the earth and nature. Re-adopting natural fibres such as linen, raffia and organic cotton in an earthy palette of off-white, sand and browns. Brands such as Bottega Veneta, Burberry, Miu Miu, Jacquemus, A.W.A.K.E. Mode and Alanui are all spreading the word.” From March 26th through April 26th, visitors can enjoy checking out the mannequins from K11|ANTONIA and snap a fashion selfie on the Orange Carpet at the Opera Theatre.