THE NEW BURBERRY CAMPAIGN BY DANIEL LEE

The new Burberry campaign for rainwear is a timely reveal of the direction Daniel Lee plans for Burberry under his tenure.; An ode to Britishness, the imagery channels a laid-back mood interpreted by homegrown talents including;Vanessa Redgrave,;Shygirl, Skepta, and soccer player Raheem Sterling, captured by Tyrone Lebron around London’s landmarks. It also stars Jun Ji-Hyun, the South Korean actress and Burberry ambassador since 2022. The rollout comes with a refreshed logo featuring the brand’s equestrian knight design, first created in 1901, and the Latin word “Prorsum,” which means “forward,” and was used regularly used by Christopher Bailey in the past. Lee, who;was named chief creative officer of Burberry;in September, will show his first show during the upcoming London fashion shows.