No longer viewed as just a gig, Platform X associates it with building a personal brand via merchandising to create a culture, a tribe of your own. It’s a strategic tool that helps shape an artist’s label by creating “a collection of desirable objects, rather than just a T-shirt with a name on it.”
And that’s exactly what happened for the first drop with American rapper A$AP FERG - a capsule of ultra-cool street-inflected pieces that include hoodies, Tees and sweatshirts in white, black, red and orange peppered with the musician’s logos and imagery.
PLATFORMX is a creative agency that provides all the support required to take an artist’s merchandising to the 2.0 level in the market. In short, a full scope of experience, knowledge, tools and connections needed to respond to a demand or create a desire. All, in open collaboration with the artist’s management, to secure the artist’s vision and brand identity.
PLATFORMX A$AP FERG
Oct 25, 2019
In today’s fast-paced era of social media frenzy, of free streaming, of torrential drops, of high-profile collaborations and of musicians turned fashion icons-cum-designers, creative agency PlatformX is raising the bar on the meaning of the classic “Tour T-shirt.” Yes, the official tour merch that for decades has reflected a fan’s passion for a specific artist or band, be it rock, heavy metal or pop, and a way of belonging to its culture, aesthetic and concerts.