MAISON MARGIELA X REEBOK "CLUB C"

As part of their ongoing collaboration, Maison Margiela and Reebok unveil the Club C sneaker that expresses the idiosyncratic codes of the French fashion house through one of the sportswear brand’s most distinctive designs. A superior distillation of the values of both brands, the new kick bonds innovation with tradition, fashion and function in a contemporary design with a timeless appeal. Launched in 1985, the Club C tennis shoe, where the ‘C’ stands for ‘Champion’, is now enriched with the French house’s renowned trompe l’oeil artistry with a scanned image of the original Club C shoe printed on the black or white leather. The effect replicates every stitch, curve and shadow of the original 3-D surface, achieving a 2-D optical illusion that is typical of Maison Margiela’s visual language that historically blurs the lines between truth and artifice.