THE PRADA NYLON FARM FILM PROJECT

Nylon;is quintessentially;Prada.;In celebration of the signature industrial material, first introduced with trailblazing creativity;in 1984, the Italian powerhouse has launched;“Nylon Farm,”a;new;episodic film project;that highlight the company's blend of;heritage, present and future through a futuristic fairy-tale. A series of four chapters, where the fantasy of a Prada ‘nylon farm' is the surreal backdrop for a budding love story. Filmed inside the company's stark and futuristic industrial plant in Tuscany, the farm is populated with;flocks of black cyborg ‘nylon sheep'- a subtle nod to Philip K. Dick and his long tradition of Science Fiction - whose synthetic fleece is harvested via forward-looking technology and woven into Prada's signature nylon backpacks.;;At some point, this perfect, meticulously-controlled world of protocol, artificial intelligence and automated machinery requires the control of a human being who brings an added variable -;;emotion and feelings. The film is available on Prada's social channels and on prada.com with a dedicated section that explores the inspirations and aesthetic genealogy behind the Prada Nylon collection.