KAIA GERBER SEDUCES IN THE NEW ALAIA CAMPAIGN

Sexy, powerful, desirable - Kaia Gerber stars in the new Alaïa campaign evocating an icon of Hollywood’s Golden Age with natural glamour.
Captured by Tyrone Lebon in Los Angeles, the supermodel becomes the incarnation of the Alaïa woman and, as the daughter of the legendary Cindy Crawford, she captures that timeless bond that echoes Alaïa’s unique family spirit.
“Kaia fascinates me because she never stops evolving,” says Pieter Mulier, creative director of Alaia. “She embodies beauty but also intelligence, movement, and power. Everything that enhances her unique strength. Everything that makes the Alaïa woman sexy and free.”