Established in 1999 as an upscale accessories store by Antonia Giacinti, Antonia Milano quickly expanded to include women’s wear and men’s wear, the latter steered by co-founder Maurizio Purificato. Since 2013, it is housed inside the landmark Palazzo Cagnola in Milan, where its awe-inspiring interiors and eye-catching visuals set off the exclusive brand mix of established houses and avant-garde names. In 2022, Antonia unveiled its second store in Milan, located on Via Sant’ Andrea 10, in the city’s renowned Golden Triangle. Channeling a new concept of tradition and innovation that spotlights cutting-edge rising stars on the international panorama, it is located inside Portrait Milano, a sprawling lifestyle destination inside the former 16th-century central seminary for the Roman Catholic Archdiocese. Antonia Milano’s high-profile reputation has triggered a string of exclusive collaborations with key international brands spanning luxury houses, cult streetwear labels and sports powerhouses. A buzzy point of reference for fashionistas worldwide, Antonia Milano has evolved into a global brand, exporting its influential retail format abroad with new openings across China.