G-SHOCK X MARCELO BURLON

For the second time, Marcelo Burlon has partnered with G-Shock for a new limited-edition watch, the GA-100, to be launched globally. The bond between the avant-garde fashion guru and one of Casio's best-known watches is as stronger as ever, spurred by a mutual passion to innovate and experiment. This time the protagonist is a signature Marcelo pattern - the snake – that trades its traditional colors in favor of a black and white 3D skin and scales. The serpent slithers over the watch seamlessly, from case to strap. Carefully detailed, the new GA-100 watch features an exotic twist with a dynamic streetwear spirit. "It's a pleasure to collaborate with a brand like G-SHOCK. We share a constant creative research that celebrates the contemporary reality, while going beyond traditional canons to push further. We are especially pleased to present it today in Milan headquarters of County of Milan", declares Marcelo Burlon - Creative Director of County of Milan. Casio Italia President Yusuke Suzuki underscores how “Our partnership with Marcelo Burlon underlines our watches' unique style. We're happy to work once again with an artist who expresses our innovative spirit by reinterpreting our shared philosophy and renewing our strong link with the dynamic world of fashion.”