LAETITIA CASTA STARS IN THE JACQUEMUS AD CAMPAIGN

After gracing the Jacquemus FW 2020 catwalk, former super model Laetitia Casta stars in the playful and a little nostalgic ad campaign featuring the “L’année 97” collection.
Shot by Valentin Herfray, whose distorted images and play on proportions derive from a savvy use of special lenses and gadgets, the imagery was inspired by Nineties ad campaigns. They depict a vending machine filled with the cutest, mouthwatering bags, from the mini Chiquito to the new Bambino, a dog on a leash and devices that date back to the era such as a portable CD player, dated game consoles and a Nokia mobile phone.