MONCLER X FRGMT BY HIROSHI FUJIWARA, A LONG-STANDING LOVE AFFAIR

The relationship between Moncler and Hiroshi Fujiwara is one of the longest in the history of Moncler Genius, a bond cemented and celebrated with this new dynamic collab.
Brimming with revisited archival styles, the Moncler x FRGMT by Hiroshi Fujiwara collection is a love letter to Moncler, epitomized by a new logo that features Moncler’s iconography “hugging” FRGMT lettering.
The varsity jacket, a favorite of Hiroshi since the Eighties, is the key piece. Underlining its collector’s item exclusivity, each one-of-a-kind design features a unique serial number and is stamped with the street name of Moncler’s design office in Milan.
On the prints front, houndstooth patterns appear on signature puffers while yellow lilies hint at the brand’s mountain heritage.
Steeped in mutual respect, passion for creativity, and, most importantly, love, the new campaign called Love is Human is fronted by brand ambassador and longtime friend of both brands Hwang Minhyun, lensed by Tokyo-based photographer and director Xavier Tera.