SNEAKERS OF THE MOMENT: NEW BALANCE 550 AND 650

High or low? Bright or neutral? Whatever your choice, we will have you sorted with our lineup of New Balance arrivals that have just landed. Both the new 550 and the 650 high top, the latter competing with Nike’s Air Jordan 1, are archival designs with a basketball soul. Now reimagined and relaunched thanks to the modern vision, inventive nostalgia, and creativity of Teddy Santis, the founder of buzzy brand Aimé Leon Dore, now also New Balance Creative Director. Originally unveiled in the Eighties, both the NB 550 and the NB 650 are having a strong resurgence and peaking to new heights of success also thanks to delectable colorways.