THE GUCCI ANCORA CAMPAIGN

The brainchild of Creative Director Sabato De Sarno, Gucci’s Ancora campaign transcends the boundaries of fashion and celebrates personal expression, beauty, and timeless allure. Capturing the designer's debut collection for SS 2024, it tributes the photography of David Sims, the first photographer De Sarno worked with when he first fell in love with fashion.
The imagery unreels stories of real life with authentic women who are empowered by elevated closet staples for everyday elegance. It features five new faces—Ana, Fadia, Jiahui, Nyajuok, and Violet—to represent a diverse spectrum of beauty oozing natural sensuality and confidence.