THE ROW F/W 2016-17

Inspired by the Savile Row idea of made-to-measure clothing, The Row by twin sisters Mary-Kate and Ashley Olsen has quietly yet steadily cemented a rock solid reputation and craving in the luxurygoods fashion industry thanks to pared-down staples whose high price tags match the ones of Givenchy or Bottega Veneta. With focus and determination, they have created a credible and cool aesthetic based on a slouchy chic vibe whose timelessness has a discreet boho streak. When they launched the line in 2006, the former child stars with a high-profile sitcom past thrived to turn out the perfect T-shirt, the perfect ribbed cashmere sweater, the perfect double-faced coat, the perfect leather jacket. In other words, the perfect investment piece. One rigorously made in the U.S according to labor-intensive practices with plush Italian fabrics. In that light, the sisters have filled their lack of designer background with relentless research in terms of materials, manufacturing techniques and volumes. It’s no surprise then that the Olsens won their first CFDA Award for Womenswear Designer of the Year in 2012 and earned Accessories Designer of the Year Award in 2015.