ADIDAS ORIGINALS = PHARRELL WILLIAMS

The six-year-old collaboration between adidas Originals and Pharrell Williams is back in full force with a 10-piece basketball collection that captures the artist’s unique creative vision, highlighting unity and identity via his signature thumbprint motif and tie-dye palette. Among the many IT pieces is the brand new 0-60 performance basketball sneaker, defined by a high-top silhouette with a bold outsole and adjustable sockliner – the perfect mix of buzz, fit and superior comfort.
“What I’m trying to do is use my platform for people to tell their stories. The purpose of the collaboration is to provide that opportunity,” says Williams.
Since it debuted in 2014, the adidas Originals = Pharrell Williams tie-up has been an extension of Pharrell’s desire to connect people with love, passion and energy to drive the recognition and celebration of how underneath the different colors, spirituality, and cultures, we're basically the same. “Throughout all of my work with adidas Originals, I’ve just tried to tell stories that might not otherwise be heard and use this platform to channel positive energy where we can,” notes Williams on the adidas.com. “Adidas and I share the same values and are dedicated to changing lives through sports, and just knowing that our work together can impact others is really what it’s all about.”